The mystery around the GTA 6 price may finally be getting a little clearer.
For months, fans have worried that Grand Theft Auto 6 could become the first major Rockstar release to smash past the standard premium price point. Rumours of a £79.99, £99.99 or even higher launch price have circulated for ages, especially given the game’s scale and the enormous expectations around it.
Now, fresh comments from Take-Two CEO Strauss Zelnick have added new fuel to the conversation.
Take-Two CEO Mentions £55 to £63 / $70 to $80 Price Range
In a recent interview with The Game Business, Zelnick pushed back against the idea of interstitial ads in full-price games. According to coverage of the interview, he said it would be difficult to justify that kind of advertising in a game “that someone paid 70 or 80 bucks for,” a line many fans have immediately linked to GTA 6.
He did not mention Grand Theft Auto VI by name, and he did not officially confirm a retail price. But because GTA 6 is Take-Two’s biggest upcoming release, the comment is already being treated as the clearest hint yet that Rockstar is likely targeting the current premium range rather than some wild triple-digit base price.
So Will GTA 6 Cost £55, £63 or More?
Right now, nothing has been officially announced.
What Zelnick’s comment does suggest is that Take-Two is thinking in terms of the now-familiar premium bracket rather than a shock £100-plus standard edition. In UK terms, that roughly translates to around £55 to £63, depending on exchange rates and regional pricing, though publishers often set UK console prices independently. That means a £69.99 UK standard edition is still entirely possible even if the US price lands at $79.99.
In other words, the quote points toward a high-end but not outrageous launch price.
Why the GTA 6 Price Matters So Much
The reason this story has exploded is simple: GTA 6 is not just another big game.
Rockstar’s next release is arguably the most anticipated entertainment launch of the decade, and whatever price it lands on could influence the rest of the industry. If the publisher settles on $80 in the US, that would line up with the direction some other major publishers have already started exploring for premium releases.
That is a very different story from the social-media rumours claiming GTA 6 would cost $150 for a standard edition. At this stage, there is still no official evidence supporting that kind of number.
GTA 6 Release Date Is Confirmed
While the price remains unconfirmed, Rockstar has already locked in the game’s current launch date. Grand Theft Auto VI is officially set to release on 19 November 2026. Rockstar’s official site also confirms the game is coming to PlayStation 5 and Xbox Series X|S.
Are GTA 6 Pre-Orders Live Yet?
Not yet.
There is already an official Xbox store page for Grand Theft Auto VI, but it does not list a price or active pre-order option at the time of writing. That means any claims that Rockstar has quietly revealed the final cost through storefronts should be treated carefully for now.
Final Verdict
This is not a confirmed GTA 6 price reveal. But it is one of the strongest signals yet that Rockstar’s next blockbuster will likely launch somewhere in the $70 to $80 range in the US, rather than at the exaggerated figures some rumours have pushed.
Until Rockstar or Take-Two announces the actual number, that is still speculation. Even so, fans hoping GTA 6 would avoid the premium-price conversation altogether may want to prepare themselves.
FAQ
No. Rockstar has not officially announced the standard edition price yet.
Not directly. He referred to games costing “70 or 80 bucks” while discussing ads in premium games, which many fans see as a likely hint.
There is no official evidence yet that the standard edition will cost $100. Current reporting points more toward the $70 to $80 range.
Rockstar says Grand Theft Auto VI launches on 19 November 2026.