Grand Theft Auto 6 may still be the most anticipated game in the world, but Rockstar Games has now lost one of its most impressive records months before launch.
The studio’s second GTA 6 trailer, which reportedly pulled in 475 million views in its first 24 hours, has now been overtaken by the first trailer for Spider-Man: Brand New Day. According to recent reports, the new Marvel trailer crossed 500 million views in under 24 hours, with some outlets saying it reached that milestone in roughly half a day.
Spider-Man: Brand New Day Overtakes GTA 6 Trailer Record
The first trailer for Spider-Man: Brand New Day sparked an immediate global reaction after debuting this week. Fan interest surged across social media and video platforms, pushing the trailer past the 500 million-view mark at remarkable speed.
That figure is especially significant because Rockstar’s GTA 6 trailer had previously set the benchmark with 475 million views in a 24-hour period. If the latest reported numbers hold, Spider-Man: Brand New Day has officially moved ahead of GTA 6 in the race for one of entertainment’s biggest trailer launches.
Why the Spider-Man 4 Trailer Exploded
The scale of the response is not entirely surprising. Spider-Man remains one of the most recognisable characters in global entertainment, and Brand New Day marks a major new chapter for Tom Holland’s Peter Parker after the emotional ending of Spider-Man: No Way Home.
Marvel has also backed the launch with a strong promotional push, and the excitement around the film appears to have translated directly into record-level trailer traffic. The film is currently scheduled to hit cinemas on 31 July 2026.
Can GTA 6 Take the Record Back?
That is now the big question.
GTA 6 is still set to be one of the biggest entertainment launches in recent memory, with Rockstar confirming a 19 November 2026 release date. With more marketing expected before release, there is every chance a future GTA 6 trailer could challenge for the record again.
For now, though, Spider-Man: Brand New Day has grabbed the spotlight and ended Rockstar’s reign in one of the industry’s most closely watched trailer battles.
Final Take
The bigger story here is not just that GTA 6 lost a record. It is that both franchises are operating at a scale few others can match. Whether Rockstar responds with a third trailer or Marvel keeps building momentum, the next few months could deliver even bigger numbers.